The digital world is not just about "mobile-first" anymore, but rather a "unified-experience" reality. Companies have become aware that they cannot have disjointed tools if they want to provide the best experience to their customers. They have to have a complete and seamless chain of digital interactions with customers. An application that is of the highest quality and accessible from a mobile device is only one aspect of a business that is synchronized with its backend data systems. A true digital transformation is when different parts of a business work together in such a way that it becomes a competitive advantage barrier surrounding the brand and expanding its customer base.