It becomes challenging to maintain digital marketing in a more competitive market environment. With the speed of the market in today’s fast-moving world, marketing automation becomes a necessity rather than... Read More
Author: mark10
The B2B marketing landscape demands a feedback-oriented approach, which is best achieved through conversational marketing. When traditional marketing tactics fail to understand the B2B buyer’s cravings, companies look for conversational... Read More
Greetings Reshma, Can you briefly outline your journey to becoming Head of Product Marketing at Algolia and how your experiences have influenced your approach in the tech industry? After graduating from... Read More
Could you provide an overview of your journey to Director of Brand and Communications at Glassbox? Before joining Glassbox as Director of Brand and Communications, I spent many years in corporate... Read More
The AI content boom has reshaped the B2B marketing landscape, but perhaps not in ways we anticipated. Buyers are more discerning than ever and fatigue has demonstrably set in with... Read More
If there’s one phrase that nearly every marketer has heard, it’s ‘do more with less’. The release of ChatGPT and the many, many AI-powered writing tools that followed, it actually seemed... Read More
Diving into the world of CDPs starts with nailing down your goals. Maybe you’re looking to develop personalized marketing messages for your customers, decode their likes and interests, or streamline... Read More
Customer Data Platforms (CDPs) have become indispensable tools in today’s data-driven business landscape. They empower organizations to centralize and use customer data for improved marketing, sales and customer service strategies.... Read More
Marketing via referral programs is not new. In fact, before B2B marketers started calling it “referral marketing,” it was simply considered word-of-mouth marketing. Simply put, if your client likes your... Read More
In the age of rapid digital transformation, the emergence of AI technologies like ChatGPT has revolutionized the way we interact with media and information, presenting both unprecedented opportunities and significant... Read More