Author: mark10

In the field of technology, hyper automation has become the new revolution that has brought significant changes in the positioning and management of companies. Building upon the definition of automation,... Read More

Big data analytics in B2B marketing can help generate unparalleled insights such as client behavior, purchasing trends, inventory management, and the overall supply chain. However, this method of collecting, processing,... Read More

In planning long-term budgets around fractional marketing efforts, what strategies or approaches do you suggest to ensure efficiency and effectiveness? We usually want to strike a balance between channels that have... Read More

Hello Kaveh, could you provide some insights into your professional journey within the marketing realm that eventually led to your position as Founder and President of RiseOpp? When I was studying... Read More

In the world of business, having great products or an appealing website is just one part of the equation. To foster sustainable growth, brands must actively reach out to new... Read More

Attracting and converting new clients is a crucial step in the lead generation process, which is essential for business expansion. This intricate environment necessitates the use of efficient tactics like... Read More

What are your thoughts on how MobileFuse envisions the industry leveraging first-party data and alternative IDs post the shift towards Google’s Privacy Sandbox? Additionally, how is in-app advertising anticipated to... Read More

Ken, could you kindly provide a brief overview of your professional journey, leading to the establishment of MobileFuse? Hello! I’m Ken Harlan, Founder and CEO of MobileFuse, one of the largest... Read More

In the contemporary world where B2B marketing is becoming even more saturated, it is crucial to show at least average ROI rates for full-funnel marketing. In essence, full-funnel marketing, whether... Read More

In the modern world, when B2B marketing is getting increasingly more crowded, it is essential to demonstrate full-funnel marketing ROI rates that are at least average. Basically, full-funnel marketing just... Read More