Spalba was founded in 2020 to change the way events are planned and venues are found. Vishal Puri, the co-founder, came up with the idea based on his own struggles with the complicated and outdated process of planning events and finding venues. While technology had improved how events were executed, the planning side was still old-fashioned and inefficient. To fix this, Spalba introduced modern tools like digital twins, AI, and data analytics to transform the industry.