The genset market in Ghana, Madagascar, and Zambia is set to grow at a significant pace in the near future. This is mainly attributable to the high prices of electricity, rapid advance of the telecom sector, increasing demand for power in businesses, and initiatives taken by the government for the development of infrastructure in the nations.

Another significant driver is the high frequency of power outages. The main cause of power cuts in the emerging economies of Africa is the large gap between the electricity demand and supply. As compared to the net demand for electricity in commercial and residential spaces, the supply is not satisfactory, thus creating extreme loading and resulting in power outages. This is the reason for the increase in the requirement for gensets in the region.