How Global ESPs Focus on New Clients, While Indian ESPs Prioritize Existing Clients

When examining account contributions in software product engineering, it becomes clear that the approach of global and Indian ESPs differs significantly. Global ESPs primarily focus on acquiring new clients, leveraging their technological capabilities to address a wider range of client needs across various regions. Meanwhile, Indian ESPs tend to concentrate on the growth of existing clients by providing them with tailored solutions, ensuring their satisfaction and long-term loyalty. This difference in strategy reflects the broader objectives of both types of ESPs in generating business and sustaining growth.