Fixed Menu vs Customizable Thali Franchises

Thali franchises typically follow two formats: fixed menu and customizable thalis. Both have their unique strengths and operational challenges, and choosing the right format depends on the brand vision and target market.

Fixed-menu thali franchises, like Khandani Rajdhani, offer a pre-set combination of dishes with daily or seasonal variations. This model is easier to manage operationally—predictable ingredients, faster service, and consistent taste across outlets. Customers also enjoy the surprise element of trying a variety of traditional dishes in one sitting.

On the other hand, customizable thali franchises cater to modern, health-conscious, or picky eaters. Brands like Thali Express and Ghar Ka Khana allow diners to select components—choice of dal, sabzi, rice, rotis, and desserts. This format works well in urban areas with diverse dietary preferences, including vegan, Jain, or low-carb options.

While customization increases customer satisfaction and loyalty, it adds complexity in kitchen management and inventory planning. Staff must be trained for quicker decision-based service, and smart POS systems are needed for seamless order processing.

For entrepreneurs, fixed-menu thalis offer easier scalability, while customizable formats provide flexibility and customer engagement. Some franchises blend both approaches, offering a core set with optional add-ons.

Choosing the right model depends on your target audience, operational capacity, and long-term brand positioning.