Data Analytics in Media & Entertainment Industry: 2023 Trends

How frequently did you hear the comment "I guess I have seen everything on Netflix" during the harshest COVID-19-induced lockdowns?

One positive development in what was generally a challenging year for the global entertainment and media sector was the rise in popularity of movie and television material streamed over the internet (also known as "over-the-top," or OTT).

According to a recent analysis from the global consulting firm PwC, the sector, which saw a decline in revenue due to the pandemic, is predicted to return quickly and rise by more than a quarter by 2025.