Author: Edward Willson

Customer Acquisition Tools enhance channel logic by comparing performance across touchpoints, identifying cost-effective avenues, and helping marketers refine their multi-channel approach. Using top tools for paid app acquisition further strengthens... Read More

An Ad Operations Specialist manages campaign setup, trafficking, testing, and reporting across digital platforms. The role connects sales, marketing, analytics, and finance teams to ensure accurate delivery, pacing, targeting, and... Read More

Evaluation within a Marketing Company Business Plan explains how agencies assess results, test assumptions, and refine direction. This description explores reviewing KPIs, financial outcomes, and service performance regularly. It highlights... Read More

Virtual secretary software assists organizations in maintaining governance and mitigating administrative risks This description explains how digital systems manage approvals, documentation, and workflow monitoring to ensure compliance and accountability It... Read More

Outsourced sales management focuses on system ownership driven by the outsourced sales manager. The outsourced sales manager enables outsourced sales leaders to manage processes metrics and review rhythms. Ownership shifts... Read More